Avengers Style Evangelism

16 Jul

Summer is the time for mindless entertainment at the movie theatre. And it seems that there has been a glut lately of superhero movies. One such movie that we’ve seen is The Avengers.

One of the things that I found fascinating is how Hollywood has used familiar Avengers characters to promote the less familiar Avengers characters. For example, just about everyone has heard of Captain America. But after we’ve seen the movie, my son has fallen in love with characters like Hawkeye. He’s a lesser known Avenger, to be sure. But the makers of the movie have created interest in Hawkeye by connecting him to the more familiar, more comfortable characters. The result: people like my son are drawn deeper and deeper into the world of Avengers: buying the Hawkeye toys, etc. Now, my son just considers himself a fan of the Avengers, and doesn’t think twice about how he got there.

The funny thing is, Jesus operates the same way (except without all the shady marketing strategies). Jesus uses the familiar in order to draw people in to the deeper spiritual life. For an example, consider the pattern Jesus uses in Matthew 13: He says, “The kingdom of heaven is like…” seven times, followed each time by a common reference–fishing nets, yeast, seeds, etc. Jesus compares the spiritual world to the things that his audience was familiar with.

As we engage our community, we really should be doing the same thing. We should be looking to our common, familiar, shared knowledge and experiences in order to share deeper truths with people.

Do we look for deeper spiritual truths in the everyday occurrences at work?

Are we looking for natural ways to connect with the people God has put in our path?

Let’s pray today that God would open our eyes to the simple ways we can connect to others in our circle of influence.

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Posted by on July 16, 2012 in Uncategorized



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