Frank and Oak

21 May

A friend recently shared a website with me that I can’t stop thinking about. The site is Frank and Oak. It is an online men’s clothing store, with a bit of a twist. For one low monthly fee, Frank and Oak will design an outfit for you and ship it to you. Each month, you get a new outfit, and you don’t have to go shopping, you don’t have to spend time deciding if this shirt goes with those pants or these socks. You just get dressed and you don’t have to think about it.

The reason I can’t get it out of my mind is because the idea seems so brilliant. If you ask any man what he hates about buying clothes, he’ll probably say he hates going shopping, he hates spending a lot of money on an outfit, and he’s all but given up on trying to keep up with the latest fashions. This company seems to have found a way to address all those wants and felt needs. I’ll be interested to see if the idea takes off. (And men, if we see you suddenly showing up with new, trendy clothing each month, your secret will be safe with me.)

So what does this have to do with spiritual leadership? I see two things we can learn from Frank and Oak:

The first is Innovation. They’ve taken the traditional way that people have bought clothing for generations, and they’ve re-imagined it. Is there a way to bring that kind of innovation to our ministry? Is there a danger there? Is our current method doing all that it needs to do?

The second is Meeting Needs. The folks at Frank and Oak seem to have hit on a way to meet all the needs that men feel about clothes shopping. Is this a model for our ministries? Meeting people’s felt needs? Does that provide a way for us to then address deeper spiritual needs? Is there a danger here?

What else does this make you think about Spiritual Leadership?

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Posted by on May 21, 2012 in Uncategorized



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